Mischa Ruerup is the founder and CEO of Usercentrics, a Consent Management solution for enterprise customers and online marketing agencies. He has been a part of the German digital scene for over 15 years. As the founder of intelliAd, a leading Bid Management tool which was sold to the Deutsche Post / DHL group in 2012, he established himself as an expert in online marketing. The passionate entrepreneur has an ability to explain difficult issues in an easily understandable manner. In the ongoing privacy debate his in-depth know-how is in great demand.