Dr Ninela Ivanova

Innovation Fellow, The Helen Hamlyn Centre for Design, Royal College of Art

Ninela Ivanova is an interdisciplinary designer and researcher, who works with new and emerging technologies to develop practical applications for design, enterprise, innovation and education.  She heads the Inclusive Design for Business Impact lab at The Helen Hamlyn Centre for Design at London’s Royal College of Art.  The lab explores how the methods, tools and processes of Inclusive Design, Design Thinking and Creative Leadership can directly impact and open up new pathways for business, industry and global markets.

My Sessions

IoB – Internet of Behaviours: Future New Services and Applications

IoB or Internet of Behaviours is the term coined for collection of usage and data by these IoT devices provides valuable insights into users’ behaviours, interests, and preferences by gathering, combining and processing data from various different sources including citizen data processed by public agencies, commercial customer data, location tracking and social media.

This trend is on the rise and according to Gartner IoB is expected to flourish in 2021. However there is a growing concern for the security and privacy of what data is gathered, how it is gathered, navigated, and use the data, particularly at scale. We have seen how important it is too address this issues early, and as IoT has shown, if addressed well the potential problems can be turned into unique selling points.

This panel looks at the complexities and the potential consequences for security and privacy in IoB approach and industry best practice.

  • Ninela Ivanova, Innovation Fellow, Inclusive Design for Business Impact, RCA
  • Cristina Costache, Privacy Lead EMEA, General Counsel, Strauss Coffee B.V