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Director of Digital Policy, WFA
At the World Federation of Advertisers (WFA), Catherine Armitage provides strategic guidance on some of the digital governance challenges facing advertisers in a data-driven, hyper-connected world.
She runs the WFA’s Digital Governance Exchange forum and leads advocacy work to represent the voice of marketers. Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe.