Blake Brannon

Chief Technology Officer, OneTrust

As Chief Technology Officer, Blake Brannon oversees all aspects of OneTrust’s product, engineers, and R&D, and is responsible for defining the privacy, security, and governance market and OneTrust’s product capabilities. Brannon evaluates industry trends and analyst research, while driving product planning, design, customer advisory testing, and product launch activities. Prior to OneTrust, Brannon was one of the first employees at AirWatch (acquired by VMware for $1.54 billion in 2014), where he served as Global Director of Sales Engineering and Vice President of Product Marketing.

My Sessions

Adtech in a Post Third-party Cookie Era: ePrivacy Regulations Across the Globe

Google’s announcement to block 3rd-party cookies from Chrome by 2022, means that digital marketing teams must overhaul their practices fairly quickly.The IAB Europe’s Programmatic Trading Committee (PTC) created a guide in 2020 to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

This session will look at the current adtech ePrivacy guidance and landscape and what solutions are being put in place to replace the use of third-party cookies?

  • Jeff Gary, Policy Director, Institute for Technology Law & Policy | Georgetown Law