Asli Yildiz

Head of Legal, DMA UK

Asli is a globally minded, experienced corporate commercial lawyer with strong expertise in privacy & cyber security and competition law. She currently is the GC of the DMA Group, Europe’s largest marketing trade body which represents companies working in the UK’s multi-billion pound data-driven marketing industry. Asli has over 10 years of experience in working for international law firms, companies, associations e.g. Taylor Wessing LLP, Canon Europe and BT; in roles covering the UK, EMEA, Turkey & Israel. In this time; she has developed expertise in international and local legal risk management, corporate and company related matters, distribution channels and systems, data protection, cyber security, anti- bribery & corruption, competition laws, regulations and regulated markets and mergers & acquisitions. As someone who cares deeply about getting the right result for businesses, she has a growing reputation as a pragmatic, strategic and trusted advisor. She is also found a profound and highly persuasive communicator in internal and public presentations. Of Turkish decent; Asli is passionate about diversity, equality, curious minds and art. In her spare time she acts as a director of London School of Art where she actively promotes the rewards art can bring to people as a source of inspiration and wellbeing.

My Sessions

Adtech in a Post Third-party Cookie Era: ePrivacy Regulations Across the Globe

Google’s announcement to block 3rd-party cookies from Chrome by 2022, means that digital marketing teams must overhaul their practices fairly quickly.The IAB Europe’s Programmatic Trading Committee (PTC) created a guide in 2020 to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

This session will look at the current adtech ePrivacy guidance and landscape and what solutions are being put in place to replace the use of third-party cookies?

  • Jeff Gary, Policy Director, Institute for Technology Law & Policy | Georgetown Law