Arielle Garcia

SVP, Business operations and Compliance, CPO, UM Worldwide

Arielle Garcia is UM’s Chief Privacy Officer, and oversees UM’s privacy program, including setting the strategic vision and direction, developing and implementing policies and procedures, and creating educational courses, training and thought leadership pieces on privacy and brand safety. Arielle also provides guidance to clients and internal teams on privacy-related matters and is responsible for building and scaling UM's consulting offerings around privacy, trust and brand safety. 

In addition to her role as Chief Privacy Officer, she serves as head of Business Operations and Compliance globally for the ExxonMobil and Accenture accounts. 


My Sessions

ePrivacy 2020: Cookies and Analytics

The EU’s e-Privacy Directive and GDPR impact how your website may use cookies to track your visitors from the EU. This session will look at the current legislation and what organisations are required to do in terms of cookies and analytics in order to comply with the current regulations.

U.S. Privacy Laws: State-Level Approaches to Data Privacy

The development of state-level regulation on data protection is likely to upend the current paradigm relationship between individuals and private business – we review the regulatory direction of travel and what the next two years are likely to bring

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