In a data driven world, an organization largely depends on the data it has and uses. Part of fruitful processing data is making sure that you know when data must be kept and when it must be removed. Your data is subject to thousands of data retention periods, which vary per country and industry. Unfortunately, these rules often are conflicting forcing companies to make smart risk based decisions. Implementing a data retention policy will help organizations to be in control of their data and enhance compliance with laws, including the EU GDPR and the CCPA. During session presentation, we will give tips and tricks to organizations that are in various stages of implementing a data retention policy.