It is safe to say that the era of the third-party cookie is quickly coming to an end. Internet browsers such as Firefox, Safari and Chrome are already blocking third-party cookies by default and what’s more is that Google is already working on alternatives to third-party cookies. In addition, there are data regulatory requirements and decisions by data protection authorities so it looks like we can soon say adieu to third party cookies once and for all.
Will cookies be used for advertising purposes at all in the future? What does this mean for your business? And what do future alternatives look like? Looks like the AdTech industry is facing many many questions so make sure to get all the answers in our session!