Lee has always suspected that Arthur Dent has nailed it with thinking a lot about tea and not understanding Thursday’s. This general state of confusion has seen Lee train as a potter and then retrain in digital media at the time when it wasn’t even a thing. Luckily digital turned out to be more than a fad.
In 1994 digital felt like a frontier, in 2021, privacy feels very much the same. A seismic change in coming. PEA was created to drive this change.
Years of senior and executive positions across agencies and client-side later and I’m still very unsure of Thursday’s.