Claudia Prettner

Legal/Policy Adviser on Technology, Data Protection and Human Rights, Big Data, Artificial Intelligence & Human Rights - Amnesty Tech

Claudia is an expert in EU public policy on tech and digital affairs, data protection and legislation surrounding the platform economy. 

In her current role as Legal/Policy Adviser at Amnesty International, Claudia develops and leads on human rights standard-setting and related strategic advocacy to address technology-related rights abuses and identifies emerging challenges with a particular focus on privacy and data protection, competition, artificial intelligence, business and human rights.

Before joining Amnesty, Claudia worked for seven years as Legal and Policy Officer at the European Commission, where she developed policy strategies and legislative initiatives for technologies relying on artificial intelligence and algorithmic decision-making, such as online disinformation, mHealth, eID and ePrivacy. She advised the Commission on legal questions related to data and consumer protection, eCommerce and media laws and monitored Member States’ compliance with EU law in the area of ePrivacy and electronic communications. 

She previously worked as Policy Analyst at AWO, a new data rights agency, and as Adviser at the Austrian Consumer Protection Association. Claudia holds degrees in Law and Business Law from the University of Innsbruck, as well as a Law degree from the International University of La Rioja. As part of her degree, she analysed the behavioural advertising model from a data protection perspective with a particular focus on microtargeting practices and sensitive data.


My Sessions
September 22, 2021 8:00 AM
Digital Advertising: Death of Third Party Cookies and the Future of Digital Advertising

With the death of third-party cookies at our doorstep, what does this mean for the future of Digital Advertising? This panel will discuss the forthcoming changes, and whether this will bring about more creativity for advertisers and marketeers, or lead to greater challenges?

Speakers Included:

Host: Chad Wollen, Founder, Privacy Experience Agency

Samuel Plantie, Privacy and Compliance Counsel, Outbrain

Claudia Prettner, Legal/Policy Adviser on Technology, Data Protection and Human Rights, Big Data, Artificial Intelligence & Human Rights - Amnesty Tech

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