Ethics and Consent: Marketing and an Ethical Use of Data

CMOs need to think seriously about how and why they use data.  But, while they harness the power of data, they must do so ethically - taking care of human values at the same time. This panel will explore how companies are embracing new technologies to utilise data as part of their strategy, whilst ensuring consumers trust their brand.

Speakers Include:

Host: Vickie Guilloit, Partner, Privacy Culture

Jennifer Riggins, Tech Marketing Consultant, Tech Storyteller, SEO Copywriter & eBranding Ninja, Freelance Marketing and Creative Services

Steve Bond, Information Rights Manager, The Open University

Akira Matsuda, Partner, Head of TMT/Data Protection Practice, Iwata Godo Law office

Gabriel Avigdor, Co-founder, Partner, Datalex, Swiss qualified lawyer CIPP/E certified (GDPR)

September 22, 2021 9:00 AM