Zachary Faruque serves as an Offering Analyst at OneTrust PreferenceChoice™— part of the #1 most widely used privacy, security and marketing user experience technology platform. In his role, Faruque advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Faruque is a Certified Information Privacy Professional (CIPP/E) and CIPM.
The death of the third-party cookie has been widely reported, but what comes next? Rising consumer expectations and changing legislation has meant that the global privacy ecosystem is quickly evolving. With Google's efforts to phase out third-party cookies on Chrome browsers by 2022, there is still a lot to be said on how marketing and advertising organisations can prepare for the changes.