Thomas oversees the privacy program for the National Football League and advises the 32 member clubs on compliance with emerging data trends in addition to managing technology transactions for the League. He is an attorney with more than 10 years of legal experience, with the most recent 8 years being completely dedicated to building and managing privacy programs for multinational companies. Tom is passionate about creating and implementing programs that encourage brand trust and position privacy as a business enabler. Prior to joining the NFL, he successfully worked to build privacy and data protection programs at McGraw-Hill, HCL Technologies, and Bloomberg.
The death of the third-party cookie has been widely reported, but what comes next? Rising consumer expectations and changing legislation has meant that the global privacy ecosystem is quickly evolving. With Google's efforts to phase out third-party cookies on Chrome browsers by 2022, there is still a lot to be said on how marketing and advertising organisations can prepare for the changes.