Lukas Rottleb serves as a Privacy Solutions Engineer at OneTrust – the #1 most widely used privacy, security and trust technology platform. In his role he advises companies on data protection, information security and preference management. He draws his knowledge from many years of practical experience with customers all over the world, as well as from his work as an ISO27001 auditor in the industry. Rottleb is a Certified Information Privacy Professional (CIPP/E) and CIPM and regularly gives training courses and specialist lectures on the topics of data protection, marketing and information security.
It’s no secret that we’re living in multi-device world. Never before have we been able to watch, listen to, download, and read the content we want, on the devices we own. At the same time, consumers are extremely conscious about their privacy and digital footprint. How can businesses deliver a better experience to the multi-device consumer? It’s all tied back to privacy, transparency, and opt-in consent.
While historically, customer opt-in rate was a stranger to KPI scorecards for many businesses, it’s now becoming one of the most important things to measure and optimize. The more consent opt-ins your business receives, the more you’re able to personalize the user experience and measure marketing performance, which leads to increased revenue and overall business value.
Now is the time to start focusing on your businesses’ level of transparency about privacy and measuring your current level of opt-ins so that you can start to plan how to optimize your strategy. Join these OneTrust consent management experts to gain an understanding of how to incorporate consent and privacy strategies across web, mobile, OTT and CTV applications, and learn best practices to help maximize consent rates.