Luiza is a partner at ASBZ Advogados in São Paulo, with recognized experience in the areas of Data Protection, Digital Law and Intellectual Property. She graduated from Largo São Francisco Law School (USP), with a postgraduate degree in Intellectual Property at GVLaw and holds a LL.M in Law and Technology from the University of California - UC Berkeley. Her team was highly recommended in the Data Protection area by the 2020 Leaders League international ranking and Luiza was the most voted lawyer, by clients and colleagues, as the rising star of the Data Protection area in Brazil. The team was also ranked in the publication Legal500 in the areas of Cybesecurity & Data Privacy in 2020.
She currently mainly works in data protection adequacy projects and transactions involving data protection and consultancy in digital law and intellectual property rights. Luiza Sato is deeply engaged in women empowerment initiatives and is proud to be a non-white female leader.
Lei Geral de Proteção de Dados (LGPD) is Brazil’s federal data privacy law that went into effect on September 18, 2020, with enforcement starting on August 1, 2021. With Brazil being a key market in Latin America for big US tech companies, the LGPD has been a positive move forward for Brazil’s legal privacy framework. This panel will discuss how companies can best prepare for compliance with the LGPD as well as its extraterritorial impact.