Jacob H. Larsen is head of communications at Wired Relations ([https://wiredrelations.com/en/)](https://wiredrelations.com/en/)), a privacy management software provider.
He is also the editor of Privacyboozt ([www.privacyboozt.com)](http://www.privacyboozt.com)), which provides the latest knowledge on personal data, GDPR and information security to European privacy professionals.
Jacob has worked both as a journalist and a jurist in politics, real estate, finance and education. Now he focuses on legal issues, privacy and compliance.
On a more personal note he is a soft-hearted father and a mental skills coach to young aspiring football players and boxers.
As Third Party Cookies lose their grip and overall relevance, other technologies come to the forefront such as Biometrics. Advertising has never, ever stood still, but the next few years will see seismic changes in Digital Advertising and this panel will explore where we are now, what the future could be, and what effects these new technologies will have on Data Protection & Privacy, Data Security and Data Governance.