Cathy is Professor of Computer Science and Director of the DCentral Lab that investigates digital technologies for social good and sustainability at Instituto Superior Técnico, University of Lisbon. Cathy is a cross-disciplinary researcher who has worked at the boundaries of economics, sustainable development and digital since 2006. She has led multiple research projects across the UK, EU, Australia, India and Malaysia. She is a member of the World Economic Forum’s Data Policy Council and has consulted at senior levels for the UN, OECD and various governments across the world. She is a Visiting Lecturer at Imperial College and Honorary Senior Research Associate in the computer science department at UCL. Cathy has over 25 years’ experience in senior corporate and research roles and has written 7 books on digital technologies.
The tech market is showing that it is getting more serious about consumer data privacy, with a new wave of privacy restrictions on the horizon. Apple’s announcement to adapt its “Identifier for Advertisers” mechanism sent shockwaves through Silicon Valley, rewriting and leaving gaps in the advertising ecosystem. This panel will discuss these gaps and how organisations handling consumer data can manage the emerging risks.