Alex leads Tech Lab’s privacy initiatives. Before Tech Lab, Alex was Director, Product Management at Xandr, directly responsible for its privacy and creative product and engineering plans, execution and go to market. During his 7 years at AppNexus (now Xandr) Alex gained a deep understanding of the ad tech industry working globally on projects ranging from a video DSP to ad quality policy and enforcement. Alex holds a masters degree in International Relations focused on European Union Policy Studies, and before AppNexus worked in government and not for profit roles. Alex’s unique experience as a tech leader with international policy chops are a strategic advantage as Tech Lab enables its members to navigate the major disruption impacting digital advertising today.
The death of the third-party cookie has been widely reported, but what comes next? Rising consumer expectations and changing legislation has meant that the global privacy ecosystem is quickly evolving. With Google's efforts to phase out third-party cookies on Chrome browsers by 2022, there is still a lot to be said on how marketing and advertising organisations can prepare for the changes.