It is safe to say that the era of the third-party cookie is quickly coming to an end. Major internet browsers are already blocking third-party cookies by default and Tech giants like Google are already working on alternatives to third-party cookies. In addition, data regulatory requirements and decisions by data protection authorities imply that we can soon say adieu to third party cookies once and for all. So is the industry standing at a crossroads? What does this mean for your business? Will cookies be used for advertising purposes at all in the future and what do future alternatives look like? Sign up for our session to get all the answers!